Lovely the way these change colors, isnt it!
Unfortunately you cannot change it yourself. The flower color changes typically from white to striped to fully red. Once the branch has red flowers, they stay red, as far as I know. So you can influence the pattern by pruning away excess red branches. To hrlp you should mark the colored branches to be removed at flowering, afterwards you know which should go.
For japanese, there are all sorts of guides on what balance between the different colours is desirable. I do not know them.